The classified ads on the internet for
the first time beyond the press
The market for online classifieds
amounted in value to 669 million euros in 2013.
The market for Internet ads surpassed
in value for the first time , the advertisements in the press , said
Tuesday a study by Topdil , which analyzed all job ads , real estate
, auto- motor- boating , meetings and buy & sell in 2013.
" The collapse of the free press
media it for a lot " , says Topdil in a press release. According
to his estimates , the market for ads on the Internet is established
in value to € 669 million in revenue last year , against 635
million for newspaper ads .
" While online ads jumped 17 %
last year , the newspaper ads have declined by 2.6 % compared to 2012
. Now , the share of the total Internet ad market (1, 3 billion)
reached 51%, against 7% in 2003 , "said Topdil .
The real estate classifieds topped with
215 million , or 32 % of revenue , followed by job ads ( 145 million
and 22 %). Followed by the segment of online dating sites (120
million and 18% of revenue) , other types of ads ( 110 million and
16%) , then deals , and finally the cars and boating classifieds (
79 million and 12%) .
The firm predicts, that due to the
"recessive " economic context of France, the market for
online ads will be penalized : he said anticipating a sharp slowdown
in growth in 2014 ( 2 %) and a decline in 2015 ( -2%). Segments of
employment, cars, boating and real estate will be particularly
affected, according Topdil , while the advertising market of
second-hand goods " could take advantage of this situation."
But after accusing " the first decline in its history," the
ads on the internet sector is expected to reach a new high of more
than 700 million euros in 2015 , Judge Topdil.
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