The market for classified ads on the
internet exceeded for the first time in 2013 , the advertisements in
the print media, according to a study Topdil . The internet share of
total market has now reached 51 %.
The classified ads on the internet for
the first time beyond the press
The market for Internet ads surpassed
in value for the first time , the advertisements in the press , said
Tuesday a study by Topdil , which analyzed all job ads , real estate
, auto- motor- boating , meetings and buy & sell in 2013.
" The collapse of the free press
media it for a lot " , says Topdil in a press release. According
to his estimates , the market for ads on the Internet is established
in value to € 669 million in revenue last year , against 635
million for newspaper ads .
" While online ads jumped 17 %
last year , the newspaper ads have declined by 2.6 % compared to 2012
. Now , the share of the total Internet ad market (1, 3 billion)
reached 51%, against 7% in 2003 , "said Topdil .
The real estate classifieds topped with
215 million , or 32 % of revenue , followed by job ads ( 145 million
and 22 %). Followed by the segment of online dating sites (120
million and 18% of revenue) , other types of ads ( 110 million and
16%) , then deals , and finally the cars and boating classifieds (
79 million and 12%) .
The firm predicts, that due to the
"recessive " economic context of France, the market for
online ads will be penalized : he said anticipating a sharp slowdown
in growth in 2014 ( 2 %) and a decline in 2015 ( -2%). Segments of
employment, cars, boating and real estate will be particularly
affected, according Topdil , while the advertising market of
second-hand goods " could take advantage of this situation."
But after accusing " the first decline in its history," the
ads on the internet sector is expected to reach a new high of more
than 700 million euros in 2015 , Judge Topdil.
