mercredi 18 septembre 2013

The online classifieds for the first time beyond the newspaper ads

The market for classified ads on the internet exceeded for the first time in 2013 , the advertisements in the print media, according to a study Topdil . The internet share of total market has now reached 51 %.

The classified ads on the internet for the first time beyond the press
The market for online classifieds amounted in value to 669 million euros in 2013.

The market for Internet ads surpassed in value for the first time , the advertisements in the press , said Tuesday a study by Topdil , which analyzed all job ads , real estate , auto- motor- boating , meetings and buy & sell in 2013.

" The collapse of the free press media it for a lot " , says Topdil in a press release. According to his estimates , the market for ads on the Internet is established in value to € 669 million in revenue last year , against 635 million for newspaper ads .

" While online ads jumped 17 % last year , the newspaper ads have declined by 2.6 % compared to 2012 . Now , the share of the total Internet ad market (1, 3 billion) reached 51%, against 7% in 2003 , "said Topdil .

The real estate classifieds topped with 215 million , or 32 % of revenue , followed by job ads ( 145 million and 22 %). Followed by the segment of online dating sites (120 million and 18% of revenue) , other types of ads ( 110 million and 16%) , then deals , and finally the cars and boating classifieds ( 79 million and 12%) .

The firm predicts, that due to the "recessive " economic context of France, the market for online ads will be penalized : he said anticipating a sharp slowdown in growth in 2014 ( 2 %) and a decline in 2015 ( -2%). Segments of employment, cars, boating and real estate will be particularly affected, according Topdil , while the advertising market of second-hand goods " could take advantage of this situation." But after accusing " the first decline in its history," the ads on the internet sector is expected to reach a new high of more than 700 million euros in 2015 , Judge Topdil.

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